主流媒体的深度关注
2024 年 11 月 6 日,香港主流媒体《明报》在其印刷版及数码平台刊发了一篇关于 WeWrites 的专题报道。报道以「迎 DSE 设内地试场,港大创科驻前海」为题,详细介绍了 WeWrites 的创业历程、AI 技术特色以及团队构成。
三位创始人的互补组合
报道重点聚焦了三位创始人的分工与互补关系:
- **Lucas(胡乐勤)— 产品与课程**:港大毕业生,DSE 英文 5** 导师,负责 AI 产品设计和课程体系搭建 - **徐嘉宝 — 销售与市场**:负责学校合作拓展和商业推广 - **刘瑞祺 — 运营与管理**:负责公司日常运营和团队管理
这种「产品+销售+管理」的铁三角组合被报道评价为初创企业成功的关键要素。
报道影响
《明报》作为香港最具公信力的主流媒体之一,其专题报道对 WeWrites 的品牌形象产生了显著提升效果。报道发布后,WeWrites 网站的自然搜索流量明显增长,多所学校主动联系洽谈合作。同时,该报道也被 WeWrites 的 Jump.mingpao.com 招聘平台转载,进一步扩大了在青年群体中的影响力。
获得《明报》印刷版和数码版的双重报道,是 WeWrites 品牌公信力的重要里程碑。In-depth Coverage from Mainstream Media
On November 6, 2024, Ming Pao — one of Hong Kong's leading mainstream newspapers — published a feature article on WeWrites across its print and digital platforms. Titled "DSE Prepares Mainland Test Sites, HKU Tech Innovation at Qianhai," the report detailed WeWrites' founding journey, AI technology features, and team composition.
The Complementary Founding Trio
The article highlighted the division of labor and complementary strengths of the three co-founders:
- **Lucas — Product & Curriculum**: HKU graduate and DSE English 5** tutor, responsible for AI product design and curriculum development - **Xu Jiabao — Sales & Marketing**: Leading school partnership development and commercial outreach - **Liu Ruiqi — Operations & Management**: Overseeing daily operations and team management
This "product + sales + management" triangle was identified by the report as a key success factor for the startup.
Impact of the Coverage
As one of Hong Kong's most credible mainstream media outlets, Ming Pao's feature significantly boosted WeWrites' brand image. Following publication, organic search traffic to the WeWrites website increased noticeably, and multiple schools proactively reached out to discuss partnerships. The coverage was also syndicated on Jump.mingpao.com, Ming Pao's recruitment platform, further extending reach among youth audiences.
Receiving dual coverage across Ming Pao's print and digital editions marked a significant credibility milestone for WeWrites.