从课堂到社群：打造 DSE 英文学习生态圈
2024 年 4 月，WeWrites 正式开通 Instagram 账号 @wewritesedu，以图文帖和限时动态的形式分享 DSE 英文备考技巧、常见错误分析和高分范文拆解。首月即获得超过 500 名关注者，大部分为香港中五至中六学生及其家长。
微信公众号：深耕大湾区家庭
紧随其后，WeWrites 于 5 月正式开通微信公众号，定位「大湾区 DSE 家庭的学习顾问」。公众号内容涵盖三大板块：
- **DSE 英文备考干货**：写作框架、口语话题卡、阅读理解策略等实用指南 - **教学理念分享**：AI 辅助学习的科学依据、个性化学习路径设计 - **课程与活动资讯**：开放日、试听课、暑期课程等最新动态
我们相信，好的教育不只是课堂上的 45 分钟，更是与学生和家庭建立的长期信任关系。通过双平台运营，WeWrites 在短短数月内建立起覆盖香港本地及大湾区的线上社群，为后续的课程推广和品牌合作奠定了坚实的受众基础。Instagram 侧重年轻学生群体的视觉化内容，微信则面向家长群体提供深度教育资讯，两者互为补充，形成了完整的品牌传播矩阵。
From Classroom to Community: Building a DSE English Learning Ecosystem
In April 2024, WeWrites officially launched its Instagram account @wewritesedu, sharing DSE English exam tips, common mistake analyses, and high-scoring essay breakdowns through posts and stories. The account gained over 500 followers in its first month, primarily Hong Kong F.5–F.6 students and their parents.
WeChat Official Account: Reaching GBA Families
Shortly after, WeWrites launched its WeChat Official Account in May, positioning itself as a "learning advisor for GBA DSE families." The account covers three content pillars:
- **DSE English Exam Prep**: Writing frameworks, oral topic cards, and reading comprehension strategies - **Teaching Philosophy**: The science behind AI-assisted learning and personalized learning path design - **Course & Event Updates**: Open days, trial classes, and summer course announcements
We believe great education extends beyond the 45-minute classroom — it's about building long-term trust with students and families.Through dual-platform operations, WeWrites rapidly built an online community spanning Hong Kong and the Greater Bay Area within months, laying a solid audience foundation for future course promotion and brand partnerships. Instagram targets younger students with visual content, while WeChat serves parents with in-depth educational insights — the two platforms complement each other to form a complete brand communication matrix.